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A Kyiv Studio Puts Its Wager on the Vertical Drama

The company called Holywater didn’t start its life as a television company. Bogdan Nesvit and Anatolii Kasianov set up the business in 2020 in Kyiv, Ukraine, and its product lineup even now looks more like a mobile entertainment lab than a streaming platform. Alongside My Drama you will find My Passion for books, My Muse for AI and FreeBits. That spread is telling, since video is one consumer watch Stranger Things product among several for Holywater, not its entire identity. In the end, the company bet on the vertical drama, a style that started in China as duanju and is framed 9:16 for an upright phone. The groups behind the category’s biggest names were Chinese and Singaporean, making this a daring market for a small Ukrainian company to enter.

The My Drama App Launches in Spring 2024

In spring 2024, the My Drama app went live, though the exact date hinges on which source you trust. Per TechCrunch, the launch came in April, whereas Google Play lists March 13, 2024, and the App Store lists May 9, 2024. Android seems to have come first, as the gap between those store dates suggests, with the iPhone version arriving about two months later. The genre’s go-to tropes shaped the first slate. Initial titles such as The Shy Beauty and the Billionaire Beast and Love Captive to a Mafia Boss reveal most of what you need to know about the tone through their names alone. What in the end made the company stand out was not the stories themselves but the partner it would soon be making them with.

The Fox Deal, a $22M Round and a Webby

My Drama ceased to be just a startup curiosity in October 2025. Fox Entertainment acquired an equity stake in Holywater, with an agreement that included a commitment to produce more than 200 vertical titles over two years. The service carries Fox-produced titles such as Billionaire Blackmail, Bound by Obsession and My Heart’s Offside. Then, in January 2026, three months on, Holywater raised $22M in a round led by Horizon Capital. A Webby Award for Best Streaming Service from 2025 also belongs to the company, which features it on its App Store listing. Combined, those milestones hand My Drama something few rivals can claim: a major American studio serving as both shareholder and producer.

The My Drama Fact Sheet

The table below gives the condensed version of the story for when you only have a moment. It pulls together the ownership, legal, platform and pricing details that count most to a new viewer. As of September 2026, the prices are those shown in the US App Store. Because they differ by country, platform and promotion, treat them as a rough guide rather than a firm quote. Which legal entity you deal with depends on where you live, a detail that becomes relevant if you ever need to dispute a charge. The install count comes from Google Play, where the app lists 5M+ downloads.

How Watching on My Drama Plays Out

The entire category is built on the same core experience, and My Drama follows it. Episodes are vertical and formatted for a phone held upright; in this genre they generally run a minute or two, and then a cliffhanger nudges you toward the next one. Series often run anywhere from 20 to 100 episodes, so a single story can silently eat up an evening in short bites. Where this drama app really stands out is the range of screens it supports. It is listed for Apple TV on tvOS 18 or later and for Vision Pro, on top of iPhone, iPad and Android. That big-screen option is less common than you might think: for comparison, ReelShort’s App Store listing shows no Apple TV version at all. While a 9:16 frame will never fill a widescreen television, the option transforms a solitary phone habit into something a couple can enjoy together.

On the content side, the catalog combines Holywater’s own early productions with the growing Fox slate. The genre’s well-worn formula remains the template for the Fox releases, as titles like Billionaire Blackmail and Bound by Obsession make clear. The candid caveat here is scale. At 5M+ installs on Google Play, the app has a small fraction of the 100M+ that ReelShort, DramaBox and ShortMax each list. That gap reveals where My Drama sits in 2026: a well-funded challenger rather than the category leader.

My Drama Pricing in 2026

Access is sold three ways, and the main figure is the weekly pass. Around $19.99 per week is what “My Drama: Full Access” costs in the US App Store as of September 2026. ReelShort, ShortMax, DramaWave and GoodShort list their weekly passes at about the same price in the same store, so the app sits level with them. At about $4.99 to $24.99, coin packs open up individual episodes. A separate Premium tier is listed at roughly $4.99 to $9.99, so lighter viewers have less expensive entry points than the full pass. Like its rivals’ plans, the weekly subscription auto-renews until you cancel it. As prices differ by country, platform and promotion, the figure on your own device may differ. Four renewals of a $19.99 weekly pass total around $80 a month, so run the numbers before you commit.

Terms to Read Before You Pay

The fine print in My Drama’s terms of use merits more attention than most viewers give it. There is no easy refund if a series lets you down after you unlock it, because coin purchases are final. On top of that, coins are forfeited after 12 months of inactivity, so a balance you ignore for a year can simply vanish. Whatever you buy on the web is described as non-refundable except where the law requires otherwise. A 14-day right of withdrawal applies to viewers in the EU and UK, reflecting the consumer rules in those markets. The terms say clearly, and this matters most, that deleting the app does not cancel your subscription. To cancel on an iPhone, head to Settings, then your name, then Subscriptions; on Android, use the Subscriptions menu in Google Play. Refunds for store purchases are processed by Apple or Google, not by Holywater.

It is also worth knowing exactly who sits on the other side of the contract. XOLY LIMITED, a Delaware company, covers US users, while everyone else contracts with Holy Water Limited in Nicosia, Cyprus. One more warning applies here as much as to any vertical drama app. A site promising modded APKs, unlimited coins or free coin generators is unofficial, and it is not a safe way to watch anything. Cancelling the pass, not hunting for a hack, is the legitimate move when the price seems steep.

Our Verdict: A Challenger With Hollywood in Its Corner

My Drama is not the largest vertical drama app, and on install counts it is not even close. What it offers instead is an unlikely combination: a Kyiv founding story, a Fox equity partner signed up for more than 200 titles, fresh funding from January 2026 and a Webby on the shelf. For viewers, the practical upside is Apple TV support, which ReelShort, for one, does not list. The drawback is the same one that plagues every rival, namely a weekly pass of about $19.99 that renews quietly in the background. For Fox-produced romance and the option to watch on a television, the My Drama app earns a place on your home screen. If you simply want the largest claimed library, ShortMax, with its 50,000+ dramas, is the more obvious pick. Either way, cancel through your store account rather than trusting the delete button, and create a reminder the day you subscribe.